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53 pages 1 hour read

John Carreyrou

Bad Blood: Secrets and Lies in a Silicon Valley Startup

Nonfiction | Book | Adult | Published in 2018

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Chapters 7-10Chapter Summaries & Analyses

Chapter 7 Summary: “Dr. J”

By early 2010, in the wake of the Great Recession, low interest rates had pushed many smart East Coast investors out of corporate bonds and into Silicon Valley startups. The startling successes of Facebook, Twitter, and smartphones suggested that high tech was the next gravy train. One of these investors was physician Jay Rosan, a Walgreens executive known as “Dr. J” who was searching for new ideas for the drugstore chain, saw a demonstration of the Edison blood reader, and became enthralled. Usually slow to commit, Walgreens moved quickly on this project largely due to Rosan’s enthusiasm for it. He brought a team to Palo Alto to finalize a $75 million partnership that would put Edison blood readers into as many as 90 Walgreens stores by mid-2011.

 

Walgreens team member Kevin Hunter, an MBA from a family of pharmacists, noticed some disturbing things. During the meeting, Elizabeth politely refused to show the lab to the visitors, citing security concerns. When Hunter asked to use the bathroom, Sunny walked him there and stayed with him, again for reasons of security. Elizabeth also turned down a request to demonstrate the Edison with a simple Vitamin D test. At dinner, Elizabeth asked the visitors to arrive separately and meet in a back room, as if engaging in cloak-and-dagger spycraft. Hunter noted that Elizabeth “didn’t seem to have a solid understanding of what distinguished different types of blood tests" (86). Despite Hunter’s concerns, the next morning Dr. J and Walgreens CFO Wade Miquelon, who had just flown in, seemed enthralled by Elizabeth.

 

As it turned out, the Theranos lab was merely a research area. Though Elizabeth promised Walgreens that the blood readers could process 192 different types of tests, fewer than half could actually be read using the machines’ chemiluminescent assay process. A month later, during a celebration party at Walgreens headquarters in Illinois, several executives got their fingers pricked for blood tests. Hunter, hoping the tests would allay his concerns, tried to follow up with Theranos, but the company kept putting off reporting the results. Hunter then discovered that Theranos’ blood-testing system had been federally downgraded from “waived” to “laboratory-developed tests" (88), a standard low enough to increase Hunter’s suspicions. He asked Elizabeth to set up a comparison test between the Edison results and those of a standard blood assay system at Stanford; Elizabeth refused.

 

Walgreens continued with the Theranos deal, fearful of falling behind its rivals: “We can’t risk a scenario where CVS has a deal with them in six months and it ends up being real” (89). Hunter campaigned to get the deal reconsidered but was continually rebuffed. Next to take an interest was Safeway, whose CEO, Steve Burd, had become a health advocate and was impressed by Elizabeth’s presentation enough to sign an agreement to loan Theranos $30 million and revamp its grocery stores to include health clinics that featured the Edison reader. 

Chapter 8 Summary: “The miniLab”

Elizabeth had promised many more tests from her Edison device than it could perform. As well, competing blood analyzers were coming onto the market. She hired a team to develop an improved machine that she dubbed the “miniLab.” The old reader’s photomultiplier tube assembly would be augmented with “a spectrophotometer, a cytometer, and an isothermal amplifier” (96). Condensing all this into a desktop device was a challenge.

 

One new hire, engineer Greg Baney—formerly of NASA and SpaceX—wanted to assemble an off-the-shelf set of required components to see how they worked together, but Elizabeth insisted that they first be miniaturized. Greg noticed that Elizabeth had hired her brother, Christian, who, in turn, had recruited a group of his college frat brothers. They worked hard and dutifully under the watchful eye of Sunny. When Greg learned elsewhere that Elizabeth and her second-in-command were having an affair, he wondered what else she was hiding.

Shortly after Steve Jobs died in 2011, a biography of the great innovator came out and many at Theranos read it, including Elizabeth, a longtime fan of Jobs. She began to ape his behaviors and management style. Greg asked his sister to apply for work at Theranos. She interviewed well and received an offer but turned it down to stay at her old firm. Suddenly, Elizabeth stopped speaking to him, and Greg was no longer invited to company meetings. Apparently, she had taken his sister’s turn-down personally.

 

Greg’s supervisor, Kent Frankovich, mentioned to Elizabeth that he had just invented an improved bicycle light in his spare time. Outraged and feeling betrayed—she expected employees to focus exclusively on Theranos work and show up on weekends—Elizabeth demanded that Kent turn over the light’s patents, on the grounds that all his recent intellectual work was owned by her company. A standoff ensued; Kent took a leave of absence to develop the bike light project; his return to Theranos remained in doubt.

 

In December 2011, Elizabeth bussed all 100 of her employees to a nearby winery for a Christmas party. There, she gave a speech, calling the miniLab the most important invention ever constructed, and warning her staff that they must dedicate their lives to its completion. Supply-chain manager John Fanzio found a dent in the brand-new car of one of his workers, figured out which car in the lot had caused the dent, found the owner—an acquaintance of Sunny’s—and confronted him about it. Sunny promptly fired John. After a few more incidents like this, Greg resigned.

Chapter 9 Summary: “The Wellness Play”

At Safeway’s quarterly earnings call in February 2012, analysts wanted CEO Steve Burd to explain a recent drop in profits. Burd insisted things would turn around, adding that Safeway was about to embark on “a wellness play" (109), a cryptic reference to the deal with Theranos. Already, half of Safeway’s 1,700 stores had been refitted to contain health clinics where Theranos devices would be used.

 

Kent Bradley, an ex-Army physician with wide experience in managing medical technology, was named Safeway’s chief medical officer and given charge of the chain’s demonstration health clinic at its Pleasanton, California campus. Theranos, however, wasn’t using its miniLabs at the clinic; instead, phlebotomists drew tubes of blood from testees along with finger-prick blood droplets. Results took two weeks to report. Bradley discovered that Theranos had farmed out some of its analysis to a lab in Utah.

The lab results run by Theranos tended to come in with much higher blood values and many more false positives than those from the Utah lab and a second lab Bradley hired to have patients retested. Bradley reported his findings to CEO Burd, who dismissed his concerns.

 

Theranos had recently moved to larger quarters and had set up its first testing lab in a nearby building. No Theranos devices were in use there. The lab was understaffed, and one of the technicians was so incompetent that a fellow staffer complained. The Safeway clinic phlebotomists weren’t trained to use properly their centrifuge, and they were sending samples in tubes with expired anticoagulants; sometimes foreign material appeared in the tubes. The staffer who complained about lab incompetence was fired. On all these issues, Safeway remained in the dark.

 

Theranos continued to delay its rollout of devices for Safeway. The chain’s new clinics remained idle. By the end of 2012, Safeway’s profit projections had proven wrong, and it was still out the $350 million it had spent in building the in-store clinics. By early 2013, Safeway’s board had decided to fire CEO Burd, but they still stuck with the Theranos deal, hoping it would soon prove out. 

Chapter 10 Summary: “Who Is LTC Shoemaker?”

Elizabeth met General Jim Mattis, tough-minded head of US Central Command, and proposed that her blood readers be deployed in the Afghan war theater. Mattis agreed to have a delegation visit Theranos. David Shoemaker, a lieutenant colonel charged with vetting medical devices proposed for use by the US military, visited Theranos in November 2011 to review their equipment. A microbiology PhD with FDA training, Shoemaker told her that Theranos’ program wouldn’t meet Army standards. Angered, Elizabeth “gave Shoemaker the cold shoulder for the rest of the day" (122).

 

At a second meeting in Washington in December, Shoemaker insisted Elizabeth get an approval from the FDA before he would proceed. She consented, but months went by with no message from Theranos, so Shoemaker contacted the FDA to get their views. They contacted a sister agency, the Centers for Medicare and Medicaid Services (CMS), which sent inspector Gary Yamamoto to Theranos in August 2012. He inspected their lab, which appeared ordinary but contained none of the touted blood readers. Yamamoto told Elizabeth and Sunny that any remote testing centers would need federal certification.

Elizabeth fired off an angry email to General Mattis, alleging that Shoemaker had sent “blatantly false information” (127) to the FDA that besmirched Theranos’ integrity. Incensed, Mattis demanded an explanation from Shoemaker. Shoemaker and the FDA’s Alberto Gutierrez met with General Mattis at CENTCOM’s Florida headquarters later in August. They agreed to test the Theranos blood readers using leftover samples from wounded soldiers. In the ensuing months, however, Theranos made no move to begin work on the test. By July 2013, both Mattis and Shoemaker had retired. 

Chapters 7-10 Analysis

Several important potential Theranos clients begin to appear, and Chapters 7 through 10 discuss them. Prominent are Walgreens, Safeway, and the US Army.

 

Jay Rosan’s sobriquet, “Dr. J,” was a deliberate reference to the original, Julius Erving, one of the all-time basketball greats who climaxed his career in the 1980s with the Philadelphia 76ers in the same city where Jay Rosan’s office was located. Jay loved to introduce himself with “Hi, I’m Dr. J and I used to play basketball” (84), a joke that quickly grew old with his associates. His disarming attempt at humor was no match for the force of Elizabeth’s presentation.

 

Elizabeth could get prospective clients to brush aside their concerns and simply trust her charm and enthusiasm. Walgreens signed on without seeing the Theranos lab, which might have made them nervous, and without running simple tests on the Edison blood reader. One of the chief tricks that Elizabeth and Sunny would play on prospective clients was to hold back their blood reading machines on the grounds of industrial secrecy. In short, clients were forced to trust the person who claimed to have the data, instead of direct evidence. The fraud worked because Elizabeth was hypnotically charming, and her demeanor drew a realistic picture of honesty.

 

Elizabeth’s famously deep voice turned out to be an artifice. One day, while chatting with Greg Baney, Elizabeth forgot herself, and her voice rose multiple octaves. Greg overlooked this on the grounds that she was virtually the only female startup CEO in Silicon Valley, where she must compete with the boys. Still, it was a form of posturing, yet one more example of her manipulativeness. Elizabeth’s email hatchet job on Lt. Colonel Shoemaker points up a consistent pattern in her behavior: When confronted with disagreement from anyone, she attacked that person, either firing them herself or trying to get them sacked by others. All bad news was blamed on the messenger and treated as if it were a personal attack. Elizabeth believed only in her dream and seemed to consider reality, and the people who pointed to it, as annoying inconveniences.

 

It might appear that Walgreens, Safeway, and the US Army each had fallen under Elizabeth’s spell to the point where they had abandoned rationality, repeatedly moving forward in the face of failures by Theranos that would have killed deals with other companies. This situation was different, though, largely because of the enormous and game-changing potential of the Theranos blood-test system, if it were to prove out. None of the groups involved could afford to back away. After all, Theranos was an innovative startup that was bound to suffer from delays and setbacks, and doubters might lose out to competitors who stepped in and won the advantage. This was a risk none couldn’t afford. 

 

A second reason beyond Elizabeth’s salesmanship is the sunk-cost fallacy. Most people, including professionals, are strongly tempted to spend more money to try to save a failing investment, even when the rational response is to cut their losses and walk away. Add this pitfall to the fear of missing out, along with Elizabeth’s charmingly optimistic promises, and many or most companies and institutions might easily be drawn into a scenario that looks, in retrospect, much more foolish than it did at the time. 

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