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Most of the activity in the novel takes place in Koreatown. The setting symbolizes the tension between old and new ways and relates to the theme of Cultural Expectations. When the story opens, the neighborhood is already in the process of becoming gentrified. Yumi says, “This is not news. It’s pretty much all my parents talk about these days. Ever since the new luxury high-rise condos went up all over Koreatown, foot traffic into our family’s Korean barbecue restaurant has all but stopped” (5). Before this point, the Korean American community enjoyed insularity, but an influx of new residents changes the face of the neighborhood. Mr. Chung refers to these newcomers as “foreigners” (108).
There is some justification for Chung’s view since he has been surrounded by other Koreans ever since arriving in America. However, the established businesses in the neighborhood are giving way to new enterprises. The Haha Club is housed in a newly erected theater, and the comedy camp is run by the non-Asian Jasmine Jasper. Many of her students are also not Asian. Her building is only a short distance from Mrs. Pak’s hagwon, which represents traditional schooling for Korean children. However, Mrs. Pak’s students like to take their lunches around the corner at a Mexican taco truck, and one of these students is an ardent vegan. The changing face of Koreatown attempts to show that cultural clashes are not inevitable. Traditional values can be modified when adaptation is required. Most of the residents, new and old, understand this. By the end of the novel, the Chungs learn this lesson too.
The Haha Club and its kids’ comedy camp are located in the heart of Koreatown. Both are new and don’t fit well with more traditional businesses in the area, which may be one of the reasons that Yumi is instantly attracted to the venue even before she knows what’s inside. Comedy camp symbolizes a break with tradition and speaks to the theme of The True Yumi. From the book’s earliest pages, Yumi expressed a longing for something new: a new hairstyle, a new school, and a new version of herself. These small changes indicate a subconscious urge to break out of the limiting future that her parents have already mapped out for her. Yumi is fated to become an overachiever like her sister. However, the camp offers an alternative.
Because Yumi is so ambivalent about displeasing her parents, her assumption of a false identity is a way to avoid facing that conflict head-on. As long as she pretends to be Kay Nakamura, Yumi can live out a fantasy in which she assumes a new identity and a newly confident personality. Comedy camp represents liberation, and Yumi can cautiously test the limits of her freedom incognito. Of course, the deception that allows her to attend camp creates a much bigger catastrophe and greater humiliation in the end. This fall from grace finally allows Yumi to take control of her own identity. After disappointing everyone who matters to her, she has nothing left to lose. Starting from ground zero enables Yumi to discover her true self.
If the Haha Club represents Koreatown’s future, Chung’s Barbecue represents the neighborhood’s past. Its traditional flavors and values relate to the theme of The Fear of Disappointment. Most of Yumi’s restrictions stem from her parents’ restaurant. She and Yuri are expected to pitch in when the establishment is short-staffed, in addition to their regular school activities. The restaurant drives much of the plot as the Chungs try to cope with the financial crisis of a failing business. Yumi’s school is impacted because her parents can no longer afford the pricey Winston Academy. This constraint, in turn, drives Yumi’s attendance at hagwon classes so she can get a scholarship.
The restaurant also symbolizes the immigrant struggle to survive and helps the reader understand why the Chung parents are so determined that their daughters should become overachievers. Even when Yumi asks to attend comedy camp, the financially strapped restaurant is why her parents can’t afford to send her. The entire family suffers severe disappointment when the Grand Reopening fails to revive their earnings. They are on the brink of financial failure and will have to relocate if they can’t turn things around in time. Chung’s Barbecue has failed to adapt to a changing neighborhood and changing values of the wider culture. Fortunately, Yumi rises above her personal disappointments to show her parents how to leverage the internet and the power of comedy to save their business.
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